Complan’s ambition was to get mothers in Tamil Nadu (TN) to incorporate it into their child’s daily diet as one of the best sources of protein. The problem was that Indian mums didn’t really think about protein. Our challenge was to find a call to action that informed and educated them…
#ProteinLeEvalavuMarkEduthai / ‘How many marks did you take in protein?’ was Complan’s 2018 clarion call in TN, acknowledging the cultural truth of this state’s zealous students working hard to take every mark, not just ‘get’ them. This uniquely local campaign for dialling up the importance of protein and Complan was spearheaded by movie stars Sneha and Prasanna, working with mums across TN and their ‘superstar’ children.
Complan’s ambition was to get mothers in Tamil Nadu (TN) to incorporate it into their child’s daily diet as one of the best sources of protein. The problem was that Indian mums didn’t really think about protein. Our challenge was to find a call to action that informed and educated them…
#ProteinLeEvalavuMarkEduthai / ‘How many marks did you take in protein?’ was Complan’s 2018 clarion call in TN, acknowledging the cultural truth of this state’s zealous students working hard to take every mark, not just ‘get’ them. This uniquely local campaign for dialling up the importance of protein and Complan was spearheaded by movie stars Sneha and Prasanna, working with mums across TN and their ‘superstar’ children.
