WhatsApp, India’s favourite chatting app, was planning to launch its Pay feature in India. The campaign for this needed to not only introduce the feature to its users here, it also needed to reassure them about data and information security. Our brief was to work closely with the creative agency to nail the most powerful creative message, expressions and elements for this campaign…

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Our big learning? A campaign from a beloved brand like WhatsApp has the opportunity to feel inspiring, not just informative and reassuring—especially when it comes to an exciting new feature launch!