In a world where your phone is always listening and security concerns are always in the news, WhatsApp was developing a campaign to reassure its people that their data is secure and their messages are end-to-end encrypted. Our brief was to work closely with the creative agency to nail the most powerful creative message, expressions and elements for this campaign…

Our research helped WhatsApp co-create a campaign with its people - that not only reassured them on data / information privacy, but also leapt off the excitement that they were feeling towards their favourite chat app’s first campaign for India!