Atomberg wanted to explore the potential to extend its market beyond the leading-edge urban population of India to the masses of India. With this in mind, they needed to understand mass Indian homes and the everyday problems in their lives that technology can solve. Our job was to investigate rural and urban mass Indian homes and the role that household appliances currently play in them…

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Our findings are feeding into Atomberg’s future plans to innovate for mass India—by reinventing everyday household electronics to transform everyday lives. We look forward to seeing what they come up with and recommend that you keep an eye on them too!