This was the big question that WRTHY, a social impact agency wanted to investigate. Our task was to work alongside other cultural insiders and a global social impact agency to unpack what’s happening with women and gaming in markets like India & Nigeria these days – and to hunt for opportunities to further gender equality through gaming...!

In a world where gender norms are already shifting in markets like India, gaming is a phenomenon that has immense potential to catapult change. Our findings are feeding into a social impact strategy that aims to explode this potential in the years to come!