The Indian market for hair colouring had evolved to the point that L’Oréal,one of the top hair-colouring brands in the world, was inspired to innovate a ‘crazy hair colour palette’ for it. Now all they needed was some real-life inspiration to do so…

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This project was a great example of how insightful today’s social media influencers can be for a company. They are the ones inspiring their followers these days, and they brought all of this instinct to the table to inspire L’Oréal to create its ‘crazy colour palette’ for India. 🦄