In a primarily tea-drinking country, getting people to drink more coffee has been a tough challenge for years. However, with the growing interest in café culture and F&B overall, TCPL was convinced that there is potential to innovate coffee and to grow the category in India. Our approach to helping them do this was to investigate groups of friends with an interest in coffee from across India…
Keep an eye out the next time you’re looking for a caffeine pick-me -up; you might just be reaching for the TATA Coffee Café Specials or Cold Coffee that we helped bring into your cuppa!
In a primarily tea-drinking country, getting people to drink more coffee has been a tough challenge for years. However, with the growing interest in café culture and F&B overall, TCPL was convinced that there is potential to innovate coffee and to grow the category in India. Our approach to helping them do this was to investigate groups of friends with an interest in coffee from across India…
Keep an eye out the next time you’re looking for a caffeine pick-me -up; you might just be reaching for the TATA Coffee Café Specials or Cold Coffee that we helped bring into your cuppa!
