TCPL wanted to innovate a pipeline of kids’ drinks in India that were not only loved by the kids, but by their moms too. This meant they had to look and taste just right, not to mention tick off that box of nutritional concerns that all mothers struggle with. Our approach was to conduct this investigation with dyads of mom friends, along with their kids…

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The trick to getting these innovations right was to hit the sweet spot that appealed to kids, while supporting moms in their daily challenge of making sure their kids eat and drink right. TCPL is in the process of launching their full pipeline of these innovations. 🧃 🧃 🧃