As Smart TVs took over everyone’s living room and cable connections, YouTube wanted to understand how it could grow its offering to include TV on-demand. We set out to investigate the rapidly evolving OTT landscape in India, to pinpoint just how YouTube can enter this space…

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Our findings fed into a global study that is shaping YouTube’s strategy, comms and offering as they enter the OTT space. With YouTube being the go-to for almost everyone we met, YT TV will no doubt fit right into their lives!