India’s food delivery category was seeing explosive growth in 2018, but foodpanda, the category’s first mover in this market, seemed to have fallen off the radar. It had just been bought over by OLA in India and we were brought in to partner the brand on tackling the challenge of creating a compelling comeback story!
The most hard-hitting realization of this project is the fact that in India, ‘foodie toh sab hain!’ This is a nation whose foodies are defined by their sheer enthusiasm and appetite for food—not by food snobbery—an idea that laid the foundation of OLA’s foray into food and its delivery in India.
India’s food delivery category was seeing explosive growth in 2018, but foodpanda, the category’s first mover in this market, seemed to have fallen off the radar. It had just been bought over by OLA in India and we were brought in to partner the brand on tackling the challenge of creating a compelling comeback story!
The most hard-hitting realization of this project is the fact that in India, ‘foodie toh sab hain!’ This is a nation whose foodies are defined by their sheer enthusiasm and appetite for food—not by food snobbery—an idea that laid the foundation of OLA’s foray into food and its delivery in India.
