ORRA, an affordable diamond jewellery brand, was planning to foray into the luxury market, specifically targeted at the Great Indian Wedding. Our task was to decode the brides of today and the role that luxury and jewellery play in weddings…

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Our big learning? Brides today are most excited about pushing the boundaries. They are not just thinking traditional vs. trendy. They want to make both traditions and trends their own by incorporating them with a personal twist!