Agoda’s hotel partner platform needed to be optimized for markets like India, that are full of small & medium sized properties, typically run by owners / managers who aren’t very tech-savvy. Our task was to unpack what they want from such a platform, and then to prioritize their needs and recommend how to sharpen the UXUI for them...

It is always fascinating to reimagine a platform from the PoV of the end-user. It is even more inspiring to do so in a market that is as diverse and complex as India. What becomes obvious is that mindsets of users are different from those of UIUX designers - and that research is best poised to bridge this gap, expose blind-sports & point to the most intuitive solutions.