Svasti Microfinance app UI did not feel intuitive to its Customer Relationship Managers. They were typically recruited straight out of school, so while they were all mobile savvy, not all of them were computer savvy. Our challenge was to create app iconography that spoke to them in a language that they understood…
The app wireframe, iconography and interface we created with our creative expert is a visualization of the CRM’s daily journey. The icons literally incorporate daily objects and elements from their lives instead of template icons familiar to only those who have grown up with computers. This was our most powerful hack for helping the app speak to them.
Svasti Microfinance app UI did not feel intuitive to its Customer Relationship Managers. They were typically recruited straight out of school, so while they were all mobile savvy, not all of them were computer savvy. Our challenge was to create app iconography that spoke to them in a language that they understood…
The app wireframe, iconography and interface we created with our creative expert is a visualization of the CRM’s daily journey. The icons literally incorporate daily objects and elements from their lives instead of template icons familiar to only those who have grown up with computers. This was our most powerful hack for helping the app speak to them.
