Bloomrooms planned to expand its portfolio in the next three to five years by leveraging its unique offering. With great properties and service in place, the next step for Bloom was to define a value proposition that was as disruptive as its offering. Our task was to map out today’s hospitality industry, profile the mindsets of diverse travellers and pinpoint opportunities for Bloom to build a disruptive brand in this context…
Our findings and recommendations are feeding into Bloom’s strategy to redefine the hospitality industry in India. Though Covid shook the hospitality industry at its foundations, Bloom’s distinctive brand of hospitality helped tide it, its staff and its customers through the crises. We love staying at Bloom properties when we travel to cities it is present in—and we couldn’t recommend it more highly to you!
Bloomrooms planned to expand its portfolio in the next three to five years by leveraging its unique offering. With great properties and service in place, the next step for Bloom was to define a value proposition that was as disruptive as its offering. Our task was to map out today’s hospitality industry, profile the mindsets of diverse travellers and pinpoint opportunities for Bloom to build a disruptive brand in this context…
Our findings and recommendations are feeding into Bloom’s strategy to redefine the hospitality industry in India. Though Covid shook the hospitality industry at its foundations, Bloom’s distinctive brand of hospitality helped tide it, its staff and its customers through the crises. We love staying at Bloom properties when we travel to cities it is present in—and we couldn’t recommend it more highly to you!
