Atomberg is a young Indian start-up whose goal is to make path-breaking tech products that solve invisible problems in people’s lives. This is no mean task in a world where innovation is all about better tech that is increasingly more expensive. Our job was to understand the role that tech plays in people’s lives today, identify their ‘tech-mindsets’ and to find key points where a new brand could add meaning to their lives…
Our report fed into charting the disruption strategy for Atomberg— specifically for defining the brand’s value proposition based on how dramatically it adds value to its customer's lives. The big learning? For people, products become visible when they move from being ‘dumb’ to ‘smart’. For example, just adding a remote control and energy efficiency to a simple ceiling fan dramatically changes the value people see in it. :)
Atomberg is a young Indian start-up whose goal is to make path-breaking tech products that solve invisible problems in people’s lives. This is no mean task in a world where innovation is all about better tech that is increasingly more expensive. Our job was to understand the role that tech plays in people’s lives today, identify their ‘tech-mindsets’ and to find key points where a new brand could add meaning to their lives…
Our report fed into charting the disruption strategy for Atomberg— specifically for defining the brand’s value proposition based on how dramatically it adds value to its customer's lives. The big learning? For people, products become visible when they move from being ‘dumb’ to ‘smart’. For example, just adding a remote control and energy efficiency to a simple ceiling fan dramatically changes the value people see in it. :)
