Adventures Beyond Barriers Foundation (ABBF) was started by a blind man who is also arguably mad—about adventure sports, that is. He started ABBF so that people with disabilities have opportunities for pursuing adventure sports too. Over time, ABBF’s vision has grown—to make our world a more inclusive place, one adventure at a time. We began working with them to offer advice on their brand strategy, marketing and comms…
It remains a constant effort to pitch ABBF’s brand and services to corporates. Creating an inclusive corporate culture is the first step to diffusing deep-rooted prejudices against people with disability—and the first steps are never easy. It helps to know that there are incredible lessons to be learned from working with ABBF. We can personally vouch for this, having trekked with its visually challenged adventurers; they taught us a thing or two about what resilience and a great attitude can achieve!
Adventures Beyond Barriers Foundation (ABBF) was started by a blind man who is also arguably mad—about adventure sports, that is. He started ABBF so that people with disabilities have opportunities for pursuing adventure sports too. Over time, ABBF’s vision has grown—to make our world a more inclusive place, one adventure at a time. We began working with them to offer advice on their brand strategy, marketing and comms…
It remains a constant effort to pitch ABBF’s brand and services to corporates. Creating an inclusive corporate culture is the first step to diffusing deep-rooted prejudices against people with disability—and the first steps are never easy. It helps to know that there are incredible lessons to be learned from working with ABBF. We can personally vouch for this, having trekked with its visually challenged adventurers; they taught us a thing or two about what resilience and a great attitude can achieve!
