Flipkart knew that there was potential to strengthen its loyalty & membership programs - and that it was critical to optimize its Supercoin Zone to do this for people to feel the rewards. Our task was to evaluate users’ current experiences, expectations and benchmarks - and to recommend way forward to Flipkart on its app UX-UI.

Our report revealed that people’s benchmarks of loyalty & membership programs are shifting and changing today - it is critical to know this to be distinctive and disruptive in this space. Not only this, people expect such programs to be part and parcel of the brand experience for them to feel its full impact. Check out the Flipkart App to know more!