GCPL launched its powder to liquid Mr. Magic handwash as a first- of-its-kind, pocket-friendly, DIY offering during the peak of the Covid crisis. But competitors caught up with this move soon, launching similar offerings of their own. Once the category’s flagship in India, GCPL now needed to lead the customer’s expectations with claims that could set new category benchmarks…
Blind product trials are always a fascinating way to discover what people really feel about the product. In this case, it was a revelation to observe the ways in which the making process, sensorial and usage experience ‘spoke’ for the product and its quality—and then to see the delta that discovering the brand created on their overall impression!
GCPL launched its powder to liquid Mr. Magic handwash as a first- of-its-kind, pocket-friendly, DIY offering during the peak of the Covid crisis. But competitors caught up with this move soon, launching similar offerings of their own. Once the category’s flagship in India, GCPL now needed to lead the customer’s expectations with claims that could set new category benchmarks…
Blind product trials are always a fascinating way to discover what people really feel about the product. In this case, it was a revelation to observe the ways in which the making process, sensorial and usage experience ‘spoke’ for the product and its quality—and then to see the delta that discovering the brand created on their overall impression!
