GCPL is always in the process of innovating and creating new concepts for their customers, across categories. They needed a quick way to get a sense of propositions that pack a punch before developing them into fully fleshed out concepts for in-depth research. Our job was to get this intel as efficiently as possible, without losing the richness of qualitative feedback…

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Over the last couple of years, we have done multiple rounds of pulse checks for GCPL across a variety of categories. Our findings have helped them pick and sharpen the strongest ideas to develop for their people, in collaboration with their people!