GCPL is always in the process of innovating and creating new concepts for their customers, across categories. They needed a quick way to get a sense of propositions that pack a punch before developing them into fully fleshed out concepts for in-depth research. Our job was to get this intel as efficiently as possible, without losing the richness of qualitative feedback…
Over the last couple of years, we have done multiple rounds of pulse checks for GCPL across a variety of categories. Our findings have helped them pick and sharpen the strongest ideas to develop for their people, in collaboration with their people!
GCPL is always in the process of innovating and creating new concepts for their customers, across categories. They needed a quick way to get a sense of propositions that pack a punch before developing them into fully fleshed out concepts for in-depth research. Our job was to get this intel as efficiently as possible, without losing the richness of qualitative feedback…
Over the last couple of years, we have done multiple rounds of pulse checks for GCPL across a variety of categories. Our findings have helped them pick and sharpen the strongest ideas to develop for their people, in collaboration with their people!
