YouTube has made a tradition out of creating an annual video to review the highlights of the year gone by every December. It wanted to understand what its fans are looking for in this video and how it can help build a stronger sense of community on the platform. Our task was to investigate the demo review video and what might foster that feeling among YouTube fans watching it…‍

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So, have you watched YouTube’s year-in-rewind videos? Millions of its fans around the world do each year. And in 2019, its Indian fans were part of shaping the content and promotions for this video as a result of this research.