Awareness of AI tools is not the problem for Indian women, adoption is – and Google’s AI team wanted to understand how to bridge this gap for them. Our task was to investigate current perceptions of AI tools among women in India, as well as their concerns, barriers, and future expectations from them...

Our findings sensitized Google’s global AI team to the larger cultural context that can hold Indian women back from proactively adopting behavioural changes and thus, AI tools. More importantly, we identified barriers that can be addressed to encourage more Indian women to adopt AI tools and to use them more frequently. More power to Indian women participating in the future of AI!