Sustainability is a huge focus area for L’Oréal around the world; however, the problem was that sustainability means different things in different cultures and markets. We partnered with L'Oréal’s global agency to find out which of the brand’s sustainability initiatives could feel meaningful in India, and how these need to be articulated locally…
India is rooted in its native ideas of sustainability; therefore, the way the subject is interpreted is, on one hand, shaped by these ideas while being overwhelmed by today’s consumer culture on the other hand. That said, there is no doubt that the idea of sustainability is making a comeback in India today—and that the time is ripe for L'Oréal to create local initiatives around it. 🍀
Sustainability is a huge focus area for L’Oréal around the world; however, the problem was that sustainability means different things in different cultures and markets. We partnered with L'Oréal’s global agency to find out which of the brand’s sustainability initiatives could feel meaningful in India, and how these need to be articulated locally…
India is rooted in its native ideas of sustainability; therefore, the way the subject is interpreted is, on one hand, shaped by these ideas while being overwhelmed by today’s consumer culture on the other hand. That said, there is no doubt that the idea of sustainability is making a comeback in India today—and that the time is ripe for L'Oréal to create local initiatives around it. 🍀
