L'Oréal has been focusing on improving the sustainability of their products for the last decade. However, the environmental and social impact of a product goes beyond production and distribution—into the hands of people who shape the brand’s footprint in the way they use it. Our task was to investigate how people understand sustainability in a category like beauty (where it isn’t really top of mind yet), and how L’Oréal can communicate the role they can play in improving it…
India has its own culturally rooted ideas of sustainability which it brings to the personal care category too. Our recommendations on local ideas of sustainability fed into a global report towards designing the future of sustainable products across markets for L’Oréal.
L'Oréal has been focusing on improving the sustainability of their products for the last decade. However, the environmental and social impact of a product goes beyond production and distribution—into the hands of people who shape the brand’s footprint in the way they use it. Our task was to investigate how people understand sustainability in a category like beauty (where it isn’t really top of mind yet), and how L’Oréal can communicate the role they can play in improving it…
India has its own culturally rooted ideas of sustainability which it brings to the personal care category too. Our recommendations on local ideas of sustainability fed into a global report towards designing the future of sustainable products across markets for L’Oréal.
