Swiggy’s competition currently leads in the tier 2 & 3 cities of India in terms of brand salience and usage. Swiggy wanted to understand how to win in these cities, especially among competition loyalists and dual app users - by leveraging comms and other on-ground market interventions…

The report provided a 360° analysis of Swiggy’s challenges in these cities - with recommendations that ranged from comms strategies to on-ground and in-app interventions. To know more, keep an eye out for what Swiggy is doing the next time you go to Tier 2 & 3 India!