Over seven years and through the Covid crisis, Urban Company (UC) had built out its product and market penetration. It was time for it to start snowballing value by now building a brand that is culturally relevant to both its customers and its Pros. Our task was to investigate within and around UC, for intel that could illuminate and inspire this brand challenge—from positioning ideas to architecture  advertising, brand tone and manner…

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In the high-stakes world of new-age unicorns, it is rare to find a brand that has the power to be as transformative for its customers as its professionals. UC sat in this enviable position at the end of our investigations—a position from which it is sure to only rise onwards and upwards as it builds its brand...