India loves WhatsApp, but doesn’t engage much with Stickers on it, plus, there is opportunity to improve media sharing on it too. Our job was to understand how to improve these experiences on WhatsApp while evaluating prototypes designed to do this.

Our report unpacked people’s current experiences and pain-points with using Stickers and media sharing on WhatApp - and used these to fine-tune the prototypes to solve for these. Check out your WhatsApp to know more!