WhatsApp wanted to understand the role that its brand-new Channels feature can play in the lives of 4 profiles of Indian users: students, housewives, corporate employees & small business owners. Our job was to help WhatsApp’s international teams get an immersive, 1-on-1 understanding of these users and how they are using Channels today...

This project is a great example of the immersions we specialize in designing for our clients – especially for their international teams. We always ensure that the team walks away with all the answers it came seeking, and an unforgettable immersion into a culture that can be incredibly chaotic to make sense of even for Indians!