In the ever-expanding sea of content these days, newly launched ‘YouTube Shorts’ wanted to find ways to stand out—while staying true to its origins (read: brand YouTube). To help achieve this, we had to investigate YouTube creators and viewers to develop a well-rounded strategy…
YouTube’s biggest challenge is to become the destination for unique short format content, which is often reposted on it from more popular short format platforms. True to its brand as always, YouTube is taking this on with a 360 approach inviting both viewers and creators in!
In the ever-expanding sea of content these days, newly launched ‘YouTube Shorts’ wanted to find ways to stand out—while staying true to its origins (read: brand YouTube). To help achieve this, we had to investigate YouTube creators and viewers to develop a well-rounded strategy…
YouTube’s biggest challenge is to become the destination for unique short format content, which is often reposted on it from more popular short format platforms. True to its brand as always, YouTube is taking this on with a 360 approach inviting both viewers and creators in!
