TCPL saw an opportunity to shake up India’s beverage category by taking inspiration from Gen Z—not only because they are the future of the market, but also because of their inspiring new values, attitudes and behaviours. Our task was to get to the heart of what defines them as a generation, and distill that into innovation platforms for the TCPL team to ideate on…
Gen Z truly does ‘hit different’ compared to India’s past generations. In fact, they are discontinuous, not just different, in some fundamental ways that can change the world as we know it. We look forward to the new world they are ushering in—and of course, to the exciting new beverage innovations they have inspired for TCPL. Until these hit the market, here is a 2022 playlist curated by Gen Z from across India for you to feel their vibe. :)
TCPL saw an opportunity to shake up India’s beverage category by taking inspiration from Gen Z—not only because they are the future of the market, but also because of their inspiring new values, attitudes and behaviours. Our task was to get to the heart of what defines them as a generation, and distill that into innovation platforms for the TCPL team to ideate on…
Gen Z truly does ‘hit different’ compared to India’s past generations. In fact, they are discontinuous, not just different, in some fundamental ways that can change the world as we know it. We look forward to the new world they are ushering in—and of course, to the exciting new beverage innovations they have inspired for TCPL. Until these hit the market, here is a 2022 playlist curated by Gen Z from across India for you to feel their vibe. :)
