The products for Jubilant FoodWorks’ (JFW) new ready-to-cook range were ready for market launch. Quick and easy is a given in this category, so JFW’s ambition was to inspire Indian home cooks to experiment with dishes from across India and beyond. Our task was to find the most powerful positioning space for this brand ambition…
The best part of this research were all the inventive recipes and pantry secrets we gathered along the way. And more importantly, we found that the Indian home cook has transformed even more than her cooking—which is why she is the inspiration for JFW’s ChefBoss range of cooking sauces.
The products for Jubilant FoodWorks’ (JFW) new ready-to-cook range were ready for market launch. Quick and easy is a given in this category, so JFW’s ambition was to inspire Indian home cooks to experiment with dishes from across India and beyond. Our task was to find the most powerful positioning space for this brand ambition…
The best part of this research were all the inventive recipes and pantry secrets we gathered along the way. And more importantly, we found that the Indian home cook has transformed even more than her cooking—which is why she is the inspiration for JFW’s ChefBoss range of cooking sauces.
