The WhatsApp business app is popular in Pakistan – so much so, that small business owners there adopt its key business features more than in other markets. Our task was to learn what’s working for them and their local business culture.

The most fascinating part of this research was discovering how enterprisingly Pakistani small business owners are using WhatsApp. Each finding ways to personalize its features for their processes and customers, while exploring its latest digital marketing possibilities. Both WhatsApp and entrepreneurs across the world can take inspiration from them 🦄