Indian women were sending in the maximum complaints about photo / profile misuse on Facebook, and this was getting frequently reported in the local media too. Addressing this issue had become a top priority for Facebook, leading to them developing a suite of security features around this. Our brief was to help nail the packaging and marketing strategy for Facebook’s profile guard in India…
Our labs were a telling window into the state of ‘high alert’ Indian women live in, both online and offline. The emotional impact that this had on their gatekeepers was also telling. This realization was at the heart of perfecting Facebook’s profile-picture guard, from all the marketing material created to the feature icons and messaging. Sadly enough, India continues to provide reasons for this feature to stay in constant development.
Indian women were sending in the maximum complaints about photo / profile misuse on Facebook, and this was getting frequently reported in the local media too. Addressing this issue had become a top priority for Facebook, leading to them developing a suite of security features around this. Our brief was to help nail the packaging and marketing strategy for Facebook’s profile guard in India…
Our labs were a telling window into the state of ‘high alert’ Indian women live in, both online and offline. The emotional impact that this had on their gatekeepers was also telling. This realization was at the heart of perfecting Facebook’s profile-picture guard, from all the marketing material created to the feature icons and messaging. Sadly enough, India continues to provide reasons for this feature to stay in constant development.
