L’Oréal was getting together for a regional meeting, with a lot of data and knowledge material to discuss on developing strategies for Asian markets. But they were convinced that what they really needed was some fresh fodder for thought—our brief was to provide this.

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We presented the inspo sourced from influencers across Thailand and India as a video provocation for the L’Oréal team. This project is a case in point for how today’s social media influencers can hack rich market insight and inspiration for companies.