Chalo was ready to launch its brand-new airport express bus service and wanted to design its positioning and comms to do this as impactful as possible. We connected with their current and potential customers to investigate this – identifying their top considerations, understanding their current transport choices, and unpacking feedback to optimize comms.

Our report helped Chalo AEX understand the transport options people choose, the factors they consider while making these decisions and, hence, the expectations they will have of a new airport bus service. Most importantly, our report fed into how to position and communicate this disruptive new airport transport option to the city that never stops!