Facebook was developing its Crisis Response feature and marketing material for it across markets, including India. All hypotheses and stimulus had been developed in the US so far, and one of the key points of investigation in India was why a city like Mumbai responded to crises so differently than the US..!
Our recommendations were reported live to Facebook’s product and marketing teams. And yes, why Mumbai / India didn’t wait for help to arrive like the US did in a crisis was eminently clear. Any guesses on what makes India’s response to a crisis different from the US? Write in to us at sayhello@hyprlocl.in with your theory 📬
Facebook was developing its Crisis Response feature and marketing material for it across markets, including India. All hypotheses and stimulus had been developed in the US so far, and one of the key points of investigation in India was why a city like Mumbai responded to crises so differently than the US..!
Our recommendations were reported live to Facebook’s product and marketing teams. And yes, why Mumbai / India didn’t wait for help to arrive like the US did in a crisis was eminently clear. Any guesses on what makes India’s response to a crisis different from the US? Write in to us at sayhello@hyprlocl.in with your theory 📬
