India is home to one of the world’s largest populations of Gen Alphas, i.e. those born between 2010 to 2024. A generation that is widely reported to be inseparable from smart tech, the internet and digital living. Even more importantly, one that has greater influence over household purchases than any other generation of kids the world has seen before.
In 2025, as they step into their teens – Swiggy wanted to get to know them and their connection with its category better!
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Our past work with Swiggy had already indicated that Gen Alphas are champions of the food delivery category in their households. This exploration revealed why apps like Swiggy already feel like ‘insiders’ for these digital natives – and the high expectations that Gen Alphas have from them, therefore!
India is home to one of the world’s largest populations of Gen Alphas, i.e. those born between 2010 to 2024. A generation that is widely reported to be inseparable from smart tech, the internet and digital living. Even more importantly, one that has greater influence over household purchases than any other generation of kids the world has seen before.
In 2025, as they step into their teens – Swiggy wanted to get to know them and their connection with its category better!
Our past work with Swiggy had already indicated that Gen Alphas are champions of the food delivery category in their households. This exploration revealed why apps like Swiggy already feel like ‘insiders’ for these digital natives – and the high expectations that Gen Alphas have from them, therefore!
