Music reflects culture and history, often amplifying or challenging gender norms through its creation, performance, and themes. WRTHY, a social impact agency was curious to know how gender norms play out and get shaped in the production, consumption and dissemination of music. This exploration was undertaken in music markets with strong music cultures like Kenya, Nigeria and India. As the India insiders, our role was:

The ambition of this study is to feed into strategies that channel the cultural power of music to shape positive gender norms for women in music and beyond. In countries like India, Kenya and Nigera which remain oral cultures at heart in many ways, this ambition can truly drive the kind of change that their women want to be!