Swiggy wanted to ‘foresee’ consumer trends to plan for - by zooming in on the macro-drivers of their shifts in beliefs, behaviours & benchmarks.

hyprlocl’s approach was to zoom in on today’s 3 most ‘future-facing’ generations, viz, Millennials, Gen Z & Gen Alphas to do this.

Given the future-facing clients that hyprlocl works with, our investigations often focus on Millennials, Gen Zs & Gen Alphas. This is why we know that the future is here already and that these leading-edge gens are our human bridges to it. This exploration provided Swiggy with rich inspiration on what its future can look like in the near & long term, through their eyes.