Swiggy, India’s favourite food delivery app, was launching its new Stores service. The product and back end was in place for the pilot test in Gurgaon. All that remained was to arrive at the most impactful value proposition—a powerful enough pitch to launch Swiggy Stores and explode growth for its nascent category. Our job was to investigate the emerging new ‘app lifestyle’ mindset to define Swiggy Stores’ value proposition and launch message…
Our report was a key input into the Swiggy Stores launch strategy in 2019. The launch advertising has been a great start, with its slice-of-life portraits of the emerging new mindset of store-delivery- app users. Here are the best of the launch ads for you to watch again—bra, dress up, cat-sitter.
Swiggy, India’s favourite food delivery app, was launching its new Stores service. The product and back end was in place for the pilot test in Gurgaon. All that remained was to arrive at the most impactful value proposition—a powerful enough pitch to launch Swiggy Stores and explode growth for its nascent category. Our job was to investigate the emerging new ‘app lifestyle’ mindset to define Swiggy Stores’ value proposition and launch message…
Our report was a key input into the Swiggy Stores launch strategy in 2019. The launch advertising has been a great start, with its slice-of-life portraits of the emerging new mindset of store-delivery- app users. Here are the best of the launch ads for you to watch again—bra, dress up, cat-sitter.
