L’Oréal was planning a workshop for hair-care innovation across Southeast Asian markets. The team had already gone through all available data in their previous brainstorming sessions and now wanted fresh eyes on this data. We were commissioned to bring this fresh perspective to inspire their CMI, R&I and laboratory teams…

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The provocations and platforms we created were a fresh take on the market intel that the team had been working with for a long time. This proved to be key to unlocking ideas that were disruptive enough to go into development across South East Asian markets. In fact, you could very well be using one of them in your hair-care routine these days. 🛁