It isn’t easy to pitch an innovation idea to people who haven’t been a part of creating it. This is a challenge we frequently partner with L’Oréal’s innovations team on…

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We work with L’Oréal teams across markets on these pitches, most closely with their Tokyo office. The advantage for L’Oréal is that the pitches we create crunch journeys of several months / even years into one-to-two minute innovations’ briefs for further development. The advantage for us is that we are always in the know about L’Oréal’s most exciting innovations well before launch in markets. ;)