Meta was developing a feature that allows customers on other Meta platforms to click through to WhatsApp for chatting with businesses. It wanted to sharpen the feature in ways that lead to deeper and more productive conversations with businesses for its end customers...
Our investigation gave WhatsApp an eye-opening, behind-the- scenes view of how these chats play out in real life. As always, our investigation also revealed some uniquely Indian ways of responding to UX/UI :). All of this is providing foundational fodder for the Meta teams as they continue developing the click-to-chat-on- WhatsApp feature for India.
Meta was developing a feature that allows customers on other Meta platforms to click through to WhatsApp for chatting with businesses. It wanted to sharpen the feature in ways that lead to deeper and more productive conversations with businesses for its end customers...
Our investigation gave WhatsApp an eye-opening, behind-the- scenes view of how these chats play out in real life. As always, our investigation also revealed some uniquely Indian ways of responding to UX/UI :). All of this is providing foundational fodder for the Meta teams as they continue developing the click-to-chat-on- WhatsApp feature for India.
