India is one of WhatsApp’s top-priority markets, with a user base of 400 million people. The brand prides itself on its agility and ability to find quick and meaningful solutions for its people.

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WhatsApp’s people were our ‘hacks’ for advising the brand on tough strategic decisions through 2019. These included ways of reassuring them on security when the app got hacked in India, ways of reassuring them on privacy while developing its positioning in this market, and ways of building trust with them while Beta-testing its payments feature. So think of us the next time you open WhatsApp and smile, because we helped make it better for you :)