WhatsApp was running a global campaign to highlight its commitment to privacy by educating users about features that help keep conversations on the platform private. Our task was to partner with their global research agency as the India experts for this undertaking…

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Our findings simultaneously fed into sharpening WhatsApp’s privacy campaign run across billboards, newspaper and digital ads all over the country. Next time you’re out on the road, or scrolling social media—you might just see it and learn about a WhatsApp privacy feature you didn’t know about!