HomeForward chevronCase StoriesForward chevron
What can get India to listen to podcasts?

What can get India to listen to podcasts?

BBC
2018
Market Entry & Positioning
Image Credit: eoto.tech

BBC World Service has a world-class portfolio of podcasts and was in the process of developing an India podcast strategy. The problem was that the future looked bleak for podcasts in 2018, when the Indian mainstream was primarily driven by video content online. We were commissioned to investigate how to get India to open up to podcasts…

‍

‍

Our report on finding the way forward for podcasts in India was presented to the BBC World Service Editorial team hot off the press!

What can get India to listen to podcasts?

BBC World Service has a world-class portfolio of podcasts and was in the process of developing an India podcast strategy. The problem was that the future looked bleak for podcasts in 2018, when the Indian mainstream was primarily driven by video content online. We were commissioned to investigate how to get India to open up to podcasts…

‍

‍

Our report on finding the way forward for podcasts in India was presented to the BBC World Service Editorial team hot off the press!

2018
Market Entry & Positioning

more case stories

How can meta empower small & medium business owners in India through its business app’s advertising features?

2024
Interfaces & Experience
Right arrow

How can WhatsApp’s global leadership team get an immersive understanding of their biggest userbase in the world?

2024
Interfaces & Experience
Right arrow

What can WhatsApp learn from Pakistani small business owners who are adopting key business features more than others?

2024
Branding & Identity
Right arrow
View All Stories
Right arrowRight